Vtuber and Vtubing Basics: Everything You Need to Know to Get Started

In the past decade, online content creation has evolved rapidly, and leading the newest wave are VTubers. These creators, who use animated digital avatars instead of showing their real faces, are transforming how we interact with content. From streaming on YouTube and Twitch to collaborating with major brands, Vtubing has gone mainstream.

But what exactly is Vtubing, and who is a Vtuber? Whether you're curious, a fan, or someone looking to get started, this comprehensive guide will break down everything you need to know about Vtubers, Vtubing, and how to enter this vibrant, virtual world.

What is a VTuber?

A Vtuber, short for "Virtual YouTuber," is an online content creator who uses a digital avatar, often animated in real-time using motion capture or facial recognition technology. Instead of appearing on camera themselves, they let their 3D avatar or 2D character take the spotlight.

Vtubers can be streamers, entertainers, educators, or gamers. Think of them as real people behind animated masks, charismatic, creative, and often completely fictional personas. Vtubers engage their audience through platforms like YouTube, Twitch, TikTok, and more. The movement started in Japan around 2016, with Kizuna AI widely considered the first major VTuber. Since then, it has exploded into a global phenomenon.

What is Vtubing?

Vtubing refers to the act of producing content or streaming while using a virtual avatar. This could include gaming streams, music performances, reaction videos, tutorials, and more. The focus isn’t just on the avatar’s look, but also the personality, voice, and unique storytelling style of the creator.

The term Vtube is often used to refer to the overall ecosystem of Vtubers, Vtubing gear, and platforms supporting this trend. Vtubing is no longer just a niche, it's a global movement.

A Short History of Vtubing

The first widely recognized VTuber was Kizuna AI, who debuted in 2016. Her blend of humour, charm, and cutting-edge tech inspired a wave of creators to follow. Since then, the industry has exploded.

As of 2025, Vtubing has become a major force in digital entertainment, with over 20,000 active Vtubers on platforms like YouTube and Twitch. Hololive leads the scene with 70 M+ subscribers, while the hashtag #Vtuber has appeared in over 40 million tweets. Once niche, Vtubing is now a global phenomenon blending anime, tech, and performance.

Why Are VTubers So Popular?

Vtubers appeal to global audiences for many reasons:

Creative Freedom: Vtubers can be anyone, anime-style girl, space alien, cat, robot, with limitless storytelling. This freedom allows creators to express unique ideas. As a result, fans enjoy fresh and imaginative content.

Anonymity: Creators can hide their real identity, which is ideal for introverts or those who prefer privacy. Because of this, many feel safe exploring their creativity. Consequently, it lowers barriers for new creators to join.

Interactivity: Live chats, shoutouts, and reactions build strong communities. These real-time interactions make viewers feel involved. Therefore, VTubers develop loyal and engaged fan bases.

Aesthetic Appeal: The colourful, expressive look of vtuber avatars connects well with fans of gaming and anime. Their vibrant designs catch attention immediately. Thus, they attract a visually driven audience.

Types of VTuber Avatars

There are primarily two kinds of avatars:

2D Avatars:

2D avatars are typically created using software like Live2D, which allows artists to animate flat illustrations with smooth, natural facial expressions and movements. While these avatars appear two-dimensional, they can mimic depth through clever layering and animation techniques. 2D avatars are popular because they are easier and less costly to produce compared to 3D models.

They also require less processing power, making them accessible for streamers with modest hardware. However, their expressiveness is somewhat limited since they cannot move fully in three-dimensional space. Despite this, 2D avatars remain a staple in the Vtubing community due to their charm and efficiency.

3D Avatars:

3D avatars are fully rigged, textured, and animated models that exist in three-dimensional space, offering a far more immersive experience than their 2D counterparts. These avatars can perform complex movements like turning, walking, and dynamic gestures, which enhances the realism and expressiveness of the Vtuber. Creating 3D avatars involves detailed 3D assets and advanced software, often requiring skilled artists and more time.

Additionally, streaming with 3D avatars demands higher processing power and specialized hardware, such as motion capture devices. Despite these challenges, 3D avatars provide a cutting-edge, engaging way to connect with audiences through rich, lifelike interactions.

Many creators are now opting for custom Vtuber avatars, designed specifically to reflect their brand or personality. A 3D avatar also opens doors to AR/VR use, gaming cameos, and advanced animation.

What You Need to Start Vtubing?

To become a VTuber, here’s a checklist of essentials:

1. A VTube Model

Choose between a 2D or 3D model. You can:

Buy pre-made models: You can purchase pre-made Vtuber models from online marketplaces and creators. These models are ready to use and often come with basic rigging and animations. This option is quick and cost-effective for beginners who want to start Vtubing immediately.

Commission a custom VTuber avatar: Hiring an artist or studio to create a custom VTuber avatar lets you get a unique, personalized design. Custom models can include specific features, outfits, and animations tailored to your style. Though more expensive, this option ensures your avatar stands out from the crowd.

Create your own using software like VRoid Studio (for 3D) or Live2D Cubism (for 2D): Using tools like VRoid Studio or Live2D Cubism, you can design and animate your own Vtuber avatar from scratch. These programs provide user-friendly interfaces and customization options. Creating your own avatar offers creative control but requires some learning and time investment.

2. Motion Capture Tools

You'll need tech that can map your real-time movement to your avatar:

Webcam or iPhone (for facial tracking): Webcams and iPhones capture facial movements to animate your Vtuber avatar in real time. They provide accessible and effective tracking for most beginners.

Leap Motion (for hand tracking): Leap Motion uses infrared sensors to track detailed hand and finger movements. This adds natural and precise hand gestures to your Vtuber performance.

Full-body trackers for advanced users: Full-body trackers capture your entire body’s motion for lifelike avatar animation. They’re ideal for professional Vtubers seeking immersive and dynamic performances.

3. Vtubing Software

Vtubers rely on specialized software to bring their avatars to life. For 2D models, VTube Studio is a popular choice, offering smooth facial tracking and easy setup. When it comes to 3D avatars, tools like Luppet and VSeeFace are widely used for their accurate motion capture and detailed rendering. Additionally, software like Animaze, FaceRig, and VCam provide extra features such as background removal, custom filters, and advanced effects to enhance streams. These programs work with webcams or motion trackers to animate the avatar in real time, allowing creators to engage audiences with dynamic and expressive performances.

4. Streaming Platform

Most Vtubers choose established streaming platforms to reach their audiences effectively. YouTube serves as the primary hub for virtual YouTubers, offering a massive viewer base and monetization options. Meanwhile, Twitch appeals to gamers and live performers who want real-time interaction and community building. Emerging platforms like TikTok Live and Kick attract newer, younger audiences with short-form and interactive content. By streaming across these platforms, VTubers can diversify their reach and connect with fans worldwide. Each platform has unique features, making it important for creators to select the right one based on their style and goals.

Making Money as a VTuber

Vtubing can be more than just a hobby, it can be a lucrative career path. Some top Vtubers earn six to seven figures annually, turning their digital avatars into full-time jobs. The main sources of income include:

• YouTube ad revenue, where creators earn money based on views and ad clicks.
• Super Chats and channel memberships allow fans to support their favourite Vtubers directly during live streams.
• Sponsorships from brands keen to tap into the growing VTuber audience provide another valuable revenue stream. 
• Merchandise featuring their unique avatars, including apparel, accessories, and digital goods. 

Real-World Uses Beyond Entertainment

Although gaming and live streaming are the most visible uses of Vtubing, the technology is rapidly expanding into many other sectors.

• Education: Virtual teachers and tutors are becoming increasingly common, using digital avatars to engage students in interactive lessons.
• Marketing: Brands employing VTubers as mascots or spokespeople to connect with younger, tech-savvy audiences.
• Mental health: Anonymous digital avatars provide a safe space for therapy sessions, allowing users to maintain privacy while expressing themselves freely.
• Corporate meetings: Adopting Vtuber technology, with digital avatars representing employees during virtual conferences and remote work setups.

The Future of Vtubing

The future of Vtubing looks incredibly promising as the community continues to expand rapidly. Market forecasts predict that the global virtual influencer market, which includes VTubers, will reach an impressive $20 billion by 2030. This growth is driven by brands increasingly investing in virtual campaigns to engage digital-savvy audiences.

At the same time, more creators are adopting 3D avatars and turning VTubing into full-time careers. In the coming years, we can expect greater integration of Vtubers with metaverse platforms, allowing more immersive and interactive experiences. Additionally, the use of AI-enhanced avatars will bring even more realistic and dynamic performances. The Vtubing phenomenon will also expand beyond streaming, making waves in music, fashion, and film, further blurring the lines between virtual and real-world entertainment.

Final Thoughts

VTubing in 2025 is your gateway to creative freedom, global connection, and digital self-expression. Whether you're a gamer, artist, or storyteller, the tools to start are more accessible than ever. And with our new PHYGITAL offering, you can bring your VTuber persona to life—both on screen and as a personalised 3D-printed model. It’s the perfect way to showcase your virtual self in both digital and physical form. So, if you've been waiting to dive into VTubing, this is your sign. Create, engage, and stand out, your virtual stage is ready. Let the world meet your avatar!